One of the first activities with potential customers is to perform a company evaluation and to present a proposal. My first direct contact with potential customers is often through a presentation on agile-lean and the services I offer. As result, they usually request a quote. I offer them two options: either a rather shrink-wrapped quote or a customized solution that will require a company evaluation. The evaluation has a small cost and 75% of that amount is deducted if they accept my consulting services.
Paying for an evaluation is common practice in the USA and customers actually like a lot the option of the cost deduction. My experience in Mexico has been quite different. Most companies do want an evaluation but are reluctant to pay for it, arguing that it should be part of the bid effort to win a contract. I explain to them that the evaluation goes beyond a small set of questions focused only on a project; it is an in-depth analysis of diverse aspects of the company to understand and determine how agile-lean can significantly improve they way they create their products and services, and it will require two to three days worth of work. Furthermore, the evaluation provides them with information that can help them make better decisions on diverse aspects of the company and its projects. Their point of view remains unchanged and I had instances in which they were happy with the evaluation but didn't proceed with giving me a contract.
An strategy that I started applying recently for such case is do just enough to gather the information to generate a good proposal and report to them the results in a meeting (showing spreadsheet tables and diagrams) but don't give them the document itself. If they see value in it and want it then they have to pay for that service; and if by then they want it more detailed then I proceed to continue the evaluation at a deeper level only if payed in advance.
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